On the occasion of World Tourism Day, September 27, 2024, the Ministry of Tourism, Government of India, announced the winners of the Best Tourism Villages Competition 2024. Among the distinguished winners, Kumarakom in Kerala was honored with the prestigious title of Best Agri Tourism Village.
A Celebration of Sustainable Tourism
The Best Tourism Villages Competition was introduced in 2023 to promote tourism in India’s villages, focusing on preserving cultural and natural assets through community-based values and a commitment to sustainability. This year, the competition saw an overwhelming response with 991 applications from 30 states and union territories.
Why Kumarakom Stood Out
Kumarakom, a picturesque village located on the banks of Vembanad Lake, has long been a favorite destination for travelers seeking a blend of natural beauty and cultural richness. The village’s success in the competition can be attributed to several key factors:
- Sustainable Agricultural Practices: Kumarakom has implemented innovative and sustainable agricultural practices that not only boost local produce but also attract tourists interested in learning about eco-friendly farming techniques.
- Community Involvement: The village’s tourism model is deeply rooted in community participation. Local residents are actively involved in tourism activities, ensuring that the benefits of tourism are equitably distributed.
- Cultural Preservation: Kumarakom has made significant efforts to preserve its cultural heritage. Traditional art forms, crafts, and festivals are promoted as part of the tourism experience, offering visitors an authentic glimpse into the local way of life.
- Eco-Tourism Initiatives: The village has developed several eco-tourism initiatives, including bird-watching tours, backwater cruises, and nature walks, which highlight the region’s rich biodiversity and scenic landscapes.
Impact on Local Community
Winning the Best Agri Tourism Village award is not just a recognition of Kumarakom’s efforts but also a boost to the local community. The award is expected to attract more tourists to the village, providing additional income opportunities for local residents and encouraging further investment in sustainable tourism practices.
Looking Ahead
Kumarakom’s achievement serves as an inspiration for other villages across India to adopt sustainable and community-based tourism models. The recognition from the Ministry of Tourism underscores the importance of preserving cultural and natural heritage while promoting economic development through tourism.
As Kumarakom continues to thrive as a model agri-tourism destination, it sets a benchmark for other villages aiming to balance tourism growth with sustainability and community well-being.
Congratulations to Kumarakom for this well-deserved honor!